To Celebrate 30 Years, We're Giving Away Cash Prizes! Don't Miss Out

WIN

First Choice 30 Years Logo

R3 000 Daily & a Grand Prize of R30 000!

1

Buy ANY 2 First Choice Products

2

Dial *120*11011# on your phone

3

Keep your till slip safe. You'll need it to claim your prize.

COMPETITION ENDS 9TH NOVEMBER 2025. T'S AND C'S APPLY.

Celebrate 30 Years of Choosing Good

For 30 years, Woodlands Dairy, home of First Choice, has stood for choosing good. From reducing our carbon footprint to uplifting communities, our journey is guided by the UN Sustainable Development Goals. As we celebrate this milestone, we look back with pride and forward with purpose - continuing to choose good for people and the planet.

30 Years Celebration Instagram Post
30 Years Celebration Instagram Post
30 Years Celebration Instagram Post 2
HeartOur Pledge

R50 000 to the MENstruation Foundation

As part of celebrating 30 Years of Choosing Good, we have donated R50 000 to the MENstruation Foundation.

The foundation's work tackles period poverty and provides young women and girls with the resources and education they need to live with dignity and confidence.

It's a small way of honouring the people who have been at the heart of our journey, because choosing good has always been about more than what we make, it's about how we care.

Our Pledge Reel

Stay in the Loop with First Byte

Subscribe to our newsletter and get the latest updates, exclusive content, and first access to future campaigns.

*newsletter sent twice a month